Blind Spots: Customer Experience
When businesses promote a product or service, they focus on the key customer touchpoints when thinking about customer experience. Times like first contact/awareness of a product, purchase point, and utilizing a product or service for the first time come to mind. These are the obvious, meat-and-potatoes aspects of the customer experience marketers focus on. However, […]
What Defines Customer Experience?
Often, we think of customer experience across the entirety of the customer journey. We analyze each point and try to maximize the experience as best we can. However, all moments are not created equal. There are specific moments that leave impressions on customers. Specifically, the ends and the extremes of the customer experience stick with […]
