3 CONSIDERATIONS FOR MEANINGFUL DIGITAL FEATURES
The digital experience is full of distractions. It’s easy to get carried away with brainstorming new features, somehow convincing ourselves that the financial institution with the highest number of features wins. Obviously, this isn’t true, but it raises the question: What elements of a digital experience truly improve customers’ lives? At their absolute best, digital […]
SOPHISTICATED CUSTOMER PROFILES: 4 CHARACTERISTICS
Legacy customer profiles have historically been created using broad umbrellas to segment and understand customer behavior. Geography, age and income are top-of-mind characteristics that facilitate the way banks and credit unions have historically analyzed and grouped their customers, and dictated the way they expect those individuals to behave. For example, banks may expect high-income individuals […]
3 CONSIDERATIONS FOR BANKING AS A SERVICE BAAS
Financial institutions have the unique opportunity to serve other B2C organizations as a partner for their embedded finance platforms. Explained most simply, embedded finance are bank-like services offered by non-banking institutions. Features like accounts, flexibility of payment and access to credit define embedded finance, but the process can be facilitated by a financial institution who […]
