CSAT vs NPS: What’s the Difference?
Understanding and measuring customer sentiment is vital for success in today’s customer-centric business landscape. Two key metrics that provide valuable insights into customer experience are the Customer Satisfaction Score (CSAT) and Net Promoter Score (NPS). While both metrics are essential for gauging customer feedback, they serve different purposes and offer unique perspectives, which we’ll discuss […]
CSAT Score Overview and How to Measure It
Understanding and prioritizing customer satisfaction (CSAT) is essential for business growth and success. The CSAT score measures a company’s performance in meeting customer expectations and fostering loyalty. Understanding your CSAT score can help you retain and attract new customers through positive word-of-mouth and referrals. CSAT also provides insights into improvement areas, helping you refine products, […]
