How Can Sentiment Analysis Improve Customer Experience?
When it comes to CX, having a great product or service is just the beginning. To truly understand how customers feel about your brand, organizations need to gather data from various customer feedback channels to get a comprehensive view of how the market perceives your brand. However, manually sifting through a massive amount of textual […]
Unlocking Insights into Customer Relationships
Understanding what drives customer relationships–and how to move the needle– is certainly a challenge, but it’s also key to success and growth. At CSP, we’ve taken this challenge head-on by developing the Customer Relationships Index Study—a comprehensive analysis tool designed to provide businesses with deep, actionable insights into their customer interactions. Over the years, we’ve […]
What Is Customer Retention?
Customer retention is a company’s ability to keep customers over time – instead of switching toa competitor. Since keeping existing customers is often more cost-effective than acquiring newones, customer retention is critical to business success and growth. Loyal customers are morelikely to make repeat purchases, recommend the company to others, and provide valuablefeedback. Customer retention […]
