Bank Marketing Strategies for 2025
Financial institutions need to create marketing campaigns that speak to different customer groups. Especially going into 2025, the landscape is changing. Banks need to analyze their customers and develop campaigns that connect with them individually. Customer experience (CX) insights allow financial institutions to understand customer needs, wants, and preferences on a deeper level. By using […]
Banking Trends and Customer Experience Insights of Millennials
Why Millennials Are a Key Audience for Financial Institutions Millennials, as a tech-savvy and digitally dependent generation, now represent one of the largest consumer demographics, with 22% of today’s consumer base. Their preferences and expectations are shaping the future of financial services. Here’s why financial institutions can’t afford to overlook millennials: Banks that fail to […]
