How Banks Can Leverage CX Insights to Drive Business Growth
Customer experience (CX) isn’t just about keeping customers happy—it’s a strategic lever for growth. Georgia Banking Company (GBC) is a perfect example. By focusing on service excellence and using customer insights to drive improvements, GBC saw a 315% increase in demand deposits and a 225% growth in total assets. That kind of growth isn’t luck. […]
How Well Do You Really Know Your Customers?
As customer expectations continue to evolve, financial institutions face a growing challenge: understanding what their customers truly want—before they take their business elsewhere. According to the 2025 ProSight Banking Outlook, digital banking is now the preferred channel across all generations, and yet only 11% of bankers rate their digital customer experience as excellent. This disconnect […]
