Proactively Reach Out To Customers
Too often, financial institutions position themselves as background utilities, ready when you need them, but often failing to engage customers on a regular basis. In order for your financial institution to be top of mind and constantly deepening relationships with customers, you need to be proactive in your communication. Think about the following ways you […]
Recognize Multiple Customer Journeys
As a financial institution, you offer a variety of services and products, ranging from business loans to the value derived from your personal banking mobile app. Each facet of your organization – the people, the technology, the unique value propositions – serves as a unique reason a customer might seek out your organization. In this […]
Manage Your Customer Relationship
In order to satisfy your customers, you need to know them, and in order to know them intimately, you need to gather, record and make available as much information about them as possible. How are you currently managing your relationships with your customers? What do you know about them? How accessible is that knowledge, and […]
Problem Solving for Customers
Financial institutions aren’t perfect. This harsh reality is especially difficult to accept when executives and directors work tirelessly to analyze every pain point, improve every point of contact, and regularly roll out new initiatives and offerings to improve the customer experience. The regular rolling out of new initiatives should give us solace in this imperfection; […]
Invisible Banking
When we think of our own financial institution, we think of active service, the inner-workings of our digital platform, and the countless ways we work to engage with customers and improve their experiences with our organization. However, the reality for customers can be quite different. Customers might not think of your financial institution as being […]
Your Branch Is Your Foundation for Gen Z
Though it might sound surprising, Gen Z is more likely to use branches than even Millennials. This goes against common intuition. Aren’t Gen Z the most tech-fluent generation yet? Will they even want branches at all? The reality is their financial uncertainty, the evolution of the branch and the experiences they’re listening to and absorbing […]
