Transform Your Social Media’s Role
Your financial institution’s social media strategy may feel inconsequential. After, all, if every organization has a social media account, aren’t infrequent posts enough to get by? While this type of thinking can be alluring, the reality is that if you aren’t taking your social media strategy seriously, you are leaving money on the table and […]
Banking With Gen Z
Move over Millennials, Gen Z now has a seat at the financial table. It may be hard for older professionals to believe, but the oldest Gen Z consumers are already 23 years old and some have entered the workforce. Banks and credit unions should treat this generation as a huge opportunity: an opportunity to establish […]
Your Financial Institution’s Potential to Serve
To put it lightly, customer service has changed in the past decade. To put it accurately, customer service and experience has completely transformed, and like other industries, financial services must continue to evolve and grow with customer demands. Specifically, banks and credit unions have traditionally provided value in ways separate from customer experience. Security, regulation and […]
Reimagining the Modern Financial Institution
One of the biggest exciting-yet-uncomfortable realities of financial services is how much the role of financial institutions is changing. For executives and directors, this can be extremely unnerving. Ideas of digital transformation and customer engagement come to mind, but it’s hard to see how those ideas look in practice without a full understanding of the […]
Obstacles and Solutions for Digital Transformation
Updating digital systems in financial services can be expensive, inconvenient, and down right intimidating. Most organizations are concerned with their day-to-day, and are often so focused on their current performance metrics, that it’s hard to step back and imagine tearing that entire system apart. However, tearing your current digital platform apart opens the door for […]
Leveraging Existing Customer Data
Existing customer data gives businesses insights and opportunities otherwise unthinkable as recently as 15 years ago. Stock brokers, Netflix and data miners are all using customer data to anticipate needs, create valuable offerings and better communicate with their customer base. Financial institutions have huge potential with analytics, both in terms of customer data and the […]
