Create a Personal Customer Experience
When a customer works with any type of business, their satisfaction of the price, quality and delivery of the service/product only makes up part of their loyalty to that business. The aspects that truly solidify their relationship with the brand are the interpersonal and emotional bonds they form. They want to see familiar faces, feel […]
Overlooked Opportunities for Baby Boomers, Generations X-Z
When it comes to marketing for financial institutions, most individuals will think of Millennials, the center subject of marketing for the last 10 years. Acquiring young consumers means a major lifetime value of the consumer, and Millennials are now entering a more evolved stage in their earning potential. However, Gen Z is now on the […]
The Evolving Digital Financial Institution
The customer experience for financial institutions, and customers’ perceptions of banks and credit unions, are changing. In a constantly evolving industry (and one that is evolving quicker than it ever has in the past), it’s important to take a step back and understand the current state of financial services. At a high level, customers want […]
Financial Institution New Year Resolutions
In 2020, our hope is that financial services leaders and decision makers choose smart paths to grow and improve their business. Here are a couple resolutions to consider this next year in order to strike a balance between making yourself a customer-centric organization that also is keeping up with tech trends. Accept that FinTech is […]
Gen Z Banking Trends
With the oldest Gen Zers already at age 24, this generation is already becoming relevant to financial services, establishing their financial lives, beginning to enter the workforce, and possessing a variety of unique characteristics that will pose financial institutions with challenges and opportunities to command their attention. Consider the following as your financial institutions works […]
Looking Ahead: Blockchain Becomes Reality
What is blockchain? At a high level, blockchain technology is a Distributed Ledger Technology (DLT), where each independent user has possession of the entire framework, creating a decentralized and widely replicated “source of truth” when it comes to existing transactions, accounts and underlying information. This decentralization is important because the wide replication and distribution, when […]
