Proactive Customer Engagement: 3 Predictive Strategies
Financial institutions tend to react to customer needs, and then work to serve those needs as best as possible. A request for a new loan results in a timely response and a competitively low rate. If a customer overdrafts, a bank may transition money into their account to notify them of the overdraft after it […]
Segmentation’s Value for FinTech: 4 Key Benefits
Most financial institutions focus on their customers in a large brushstroke, considering the ways their offerings interact with their customers. In particular, financial institutions get more granular regarding customers journeys — working to understand various customer paths leading to different products and services, and the touchpoints along the way. Getting a granular perspective on the […]
4 Strategies to Make Universal Bankers Effective
Most financial institutions have heard of and considered adding universal bankers to their staff. These jack-of-all-trades representatives fill the roles of both a teller and a personal banker, serving as a diversified representative who can handle a wide variety of requests and tasks in a variety of settings. The benefit of the universal banker is […]
Data Visualization and Enhanced CX: 3 Examples
When banking professionals think about topics such as personal finance, there are a series of logical arguments that come to mind, which serve as common, no-nonsense, universally accurate advice. For example, the idea of investing for retirement early in order to reap the benefits of compound interest is inarguably touted as sound financial advice, yet […]
5 Key Customer Experience Questions
By turning a spotlight on your organization’s customer experience strategy, you can begin to ask yourself hard questions around the efficacy of your customer experience strategy and, in turn, identify opportunities for improvement. Consider the following questions when looking for ways to improve your customer experience. Is it Intuitive? Consider your organization’s mobile app. How […]
4 Ways to Shift Your Internal Customer Experience Culture
When a financial institution undergoes a major shift toward improving customer experience, there is often talk around new initiatives, improved technology and an effort to work more efficiently as an organization. All of these ideas are great, but it’s important to think of customer experience less as a short-term initiative, and more as a long-term […]
