How Banks Can Leverage CX Insights to Drive Business Growth
Customer experience (CX) isn’t just about keeping customers happy—it’s a strategic lever for growth. Georgia Banking Company (GBC) is a perfect example. By focusing on service excellence and using customer insights to drive improvements, GBC saw a 315% increase in demand deposits and a 225% growth in total assets. That kind of growth isn’t luck. […]
How Well Do You Really Know Your Customers?
As customer expectations continue to evolve, financial institutions face a growing challenge: understanding what their customers truly want—before they take their business elsewhere. According to the 2025 ProSight Banking Outlook, digital banking is now the preferred channel across all generations, and yet only 11% of bankers rate their digital customer experience as excellent. This disconnect […]
What is Online Banking? Online Banking Statistics
Online banking has completely changed how we manage money. It’s become an essential tool for millions of people and businesses, from paying bills to applying for loans. But it represents more than convenience—online banking reflects a major shift toward modern, flexible, and personalized banking. At the same time, understanding how customers engage with online banking […]
What is Mobile Banking? Key Features, Benefits, and Mobile vs. In-Person Banking Trends
Introduction to Mobile Banking Mobile banking has revolutionized how people manage their finances, offering convenience and flexibility in an increasingly digital world. As smartphones and internet connectivity have become ubiquitous, mobile banking has grown from a novelty to a necessity. But what exactly is mobile banking, and how does it compare to traditional in-person banking? […]
Customer Retention Strategies for Banks
How to use CX data to drive customer retention and growth In an increasingly competitive financial landscape, banks face a critical challenge that goes far beyond simply attracting new customers. The real art of banking success lies in maintaining and nurturing existing relationships. Research consistently shows that acquiring a new customer costs five times more […]
Customer Experience Benchmarking
Customer experience benchmarking is increasingly essential in today’s competitive landscape, where customer expectations are continually rising. Benchmarking involves comparing your bank’s customer experience performance against industry standards or top performers. This process provides valuable insights into how your bank measures up and helps identify areas for improvement. Understanding how you compare to competitors is essential […]
