Qualitative vs Quantitative Research
Market research is an essential tool for businesses seeking to understand their target audience and make informed decisions. Two primary approaches dominate the field: qualitative and quantitative research. Each method offers distinct advantages and addresses different aspects of consumer behavior and market dynamics. This comprehensive guide explores the definitions, sources, and pros and cons of […]
What Is Employee Engagement?
Employee engagement is an umbrella term for an individual’s commitment, motivation, and satisfaction in the workplace. It’s more than just an employee’s physical presence at work: it’s their mental and emotional connection to their work and their commitment to organizational goals. They don’t just go through the motions–they invest their whole selves into their work. […]
13 Ways to Improve Employee Engagement
In today’s post-Covid, remote-friendly world, employee engagement become critical – but it’s also at an all-time low. According to Gallup’s 2023 State of the Global Workplace report, only 15% of employees worldwide are engaged in their work. There’s a pressing need to improve engagement levels, as research consistently shows that engaged employees perform better, experience […]
CX and CRM: What’s the Difference?
Delivering exceptional customer experiences (CX) has become critical for organizations that want to stand out in a competitive market. However, many leaders are intimidated by the prospect of integrating their CRM (Customer Relationship Management) system into their broader CX strategy. It’s undoubtedly essential for the two areas to act in tandem and not duplicate efforts. […]
