8 Banking Customer Experience Trends to Know for 2024
Customer expectations have changed quickly over the last couple of decades, and banking leaders are realizing they need a new approach to meet the expectations of consumers who are used to top-notch experiences – both in-person and digital. Additionally, the banking industry faces unprecedented competition, fueled by emerging fintech startups, digital banking platforms, and evolving […]
Why Is Market Research Important?
Market research has become indispensable for growth in just about any industry. Whether you’re a startup looking to carve a niche in a crowded market or an established company aiming to maintain your edge, you need to know your target audience and the overall competitive environment before you can be successful. But what exactly is […]
How to Conduct Market Research
Today’s customers have more choices than they’ve ever had. To stay competitive, businesses need to deeply understand their target market and effectively meet their expectations. Customer satisfaction is one of the main goals of market research, with 20% of all market research spending going toward CRM and customer satisfaction surveys. However, 23% of organizations don’t […]
7 Types of Market Research
Market research allows organizations to acquire, analyze, and interpret data to better understand consumer behavior, industry trends, and competitive landscapes. It helps businesses gather and analyze information in a systematic way that facilitates data-driven decision-making and business growth. Overall, it tells you if your business aligns with consumers or your own customers, and makes sure […]
What is Customer Experience Automation?
In the age of rapid technological advancements, customer expectations are evolving at an unprecedented pace. Today, customers seek more than just products and services; they demand seamless, personalized, and efficient interactions with brands. This paradigm shift has forced leaders to consider better ways of delivering amazing customer experiences. Technology like Customer Experience Automation (CXA) has […]
How to Design a Customer Experience Survey
In an era of digital disruption, businesses are navigating a rapidly evolving landscape. Understanding customer experiences has never been more crucial than it is now. The ability to capture valuable CX insights can make all the difference in today’s competitive market. CSP has over 35 years of working with organizations to improve their customer experience […]
